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[Download PDF.mYzu] Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede

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Book Details :
Published on: 2012-11-22
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Original language: English

Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketing products internationally. The United States of America and Germany are used to exemplify this issue. Today's science provides numerous approaches to making cultural differences visible and tangible. All of these solutions and dimensions give companies, and people in general, a guide to becoming aware of and understand differences and how to cope with them appropriately. Trompenaars, a famous consultant for intercultural communication, uses the allegory of a fish and its habitat, water, to explain the characteristics of culture: "A fish only discovers its need for water when it is no longer in it."2 Accordingly, culture can be seen as the substance that surrounds a human being and makes him unable to distinguish between different and normal. Therefore, this thesis uses the cultural theories of Edward T. Hall and Geert Hofstede, who both developed approaches to cultural differences by using either a four- or five-dimensions model. These cultural dimensions will be applied to the special circumstances and conditions which a marketer has to deal with in the United States and Germany and thus draws connections between those two different fields of science. As already mentioned in section 1.1, cultural differences play an important role in today's international marketing. It is therefore important to examine if and how cultural differences, according to Hall and Hofstede, affect parts of the marketing mix for companies selling products in the United States as well as in Germany. The following questions can help Hofstede's cultural dimensions theory - Wikipedia Hofstede's cultural dimensions theory ... the United States has a 40 on the cultural scale ... As companies try to adapt their products and services to local ... Cross Cultural Differences and their Implications for ... CROSS CULTURAL DIFFERENCES AND THEIR ... well known and accepted cross cultural management theories. ... were found in the United States ... Geert Hofstede - Geert Hofstede Geert Hofstede. Professor Geert ... About his research Cultural ... THE HOFSTEDE CENTRE offers managerial tools based on Hofstedes research and certification ... United States - Cultural Insights - Geert Hofstede ... within every country regional cultural differences exist also in the States. ... mobility in the United States. ... Hofstede but have been added through ... traits to be a good leader within their culture regardless ... traits to be a good leader within their ... Analysis of cultural differences and their effects on marketing products in the united states of america and germany : ... When Does Culture Matter in Marketing? Stanford Graduate ... When Does Culture Matter in Marketing? ... (Hong Kong vs. United States) ... notions about cultural differences are often the basis for international marketing ... GRIN - Analysis of Cultural Differences and their Effects ... Analysis of Cultural Differences and their Effects on ... products united states america germany focus ... Focus on Cultural Theories of Hall and Hofstede ... family connection so if you put them into US culture which ... The importance of becoming aware of these differences has increased in step with the ... methods and techniques based on an awareness of cultural differences. Matthias Boeing LinkedIn ... Germany and the United States of America. ... their Effects on Marketing Products in ... a Focus on Cultural Theories of Hall and Hofstede" Focus: ... Read Book ^ Analysis of Cultural Differences and their ... 9SO2UNFLEENC Book Analysis of Cultural Differences and their Effects on ... THE UNITED STATES OF AMERICA AND GERMANY WITH A FOCUS ON CULTURAL THEORIES OF HALL ...
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